A little creativity goes a long way. This has been proven time and again. Creativity and resilience often go hand-in-hand when it comes to advertising and marketing. With the continuous development of technology particularly the Internet, people have found creative ways on how to promote their businesses online. One of the best mediums you can try is video promotion. Not only is it interesting, but it is also popular and flexible. It can be used in a myriad of ways depending on what you want to achieve. You can use YouTube as a marketing tool for your business, too. Here’s how.
An Introduction to YouTube
YouTube is currently the top video sharing website in the world. It is home to billions of videos uploaded by millions of users. What makes great about marketing with YouTube is that the videos are available to anyone across the Internet. This allows you to widen your target market to help you venture into more possibilities. Aside from that, YouTube’s subscribe feature updates your subscribers automatically and without exerting any extra effort. It also has built-in features for commenting, sharing and even embedding that contributes in spreading the word and interacting with other people.
Top 3 ways to promote a website
Create Your Own Commercial
With just one creative and clever commercial and suddenly, everyone is talking about you. The same thing is possible with the Internet, only it can spread even faster. The term for this is “viral” referring to how a concept or video spreads like a virus across the net. Your video can last just a few seconds to a few minutes depending on what you want to achieve. Commercials are great because people tend to remember you even when they are offline.
Making Your Own “Vlog”
The term “Vlog” is short for “video blog”. What makes it different from a regular blog is that its posts are either solely or mostly composed of video entries. These posts should be regular, creative and relevant to a certain theme. People who are comfortable in front of the camera can be great in a video entry. If you are not after popularity and unless you are marketing something that involves you as a person or professional, you do not have to necessarily be in the video. It just has to successfully convey your message to achieve desired results. You can be part of the production, planning or perhaps even just the funding.
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